💬 Let’s talk – no pressure.
You can read a lot. But sometimes, a short conversation says more than a hundred slides.
Whether you have a concrete challenge, just want to explore possibilities, or need a fresh perspective – let’s talk.
Book a free, no-obligation video call. 15–30 minutes. Focused, honest, personal.
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🧩 Do you recognize this?
In many FMCG companies, sales still follow outdated patterns.
Not because the team lacks skill – but because day-to-day operations leave little room for structure.
👉 Inquiries get lost between emails and calls.
👉 Follow-ups only happen if there’s time – which is rare.
👉 Information about customers, promotions or markets is scattered – Excel here, a notebook there.
👉 Logistics for FMCG products is complex – yet barely aligned with the sales team.
👉 Everyone follows their own approach – but no one truly knows what works in the FMCG market.
👉 Digitalization? It's on the list. Someday.
This reality affects not only executives, but also those on the front lines:
Key account managers, field reps, sales leaders, and back-office staff – all work hard, but often reactively instead of effectively.
In the FMCG sector especially, success is directly tied to sales performance:
Whoever wins, retains or develops customers – wins the market.
💡 What if...
... your sales team knew exactly which actions deliver results – and which just waste time?
...you had full visibility at any time into how many contacts, deals or campaigns are active – and where they’re stuck?
... your team was relieved of repetitive tasks thanks to automation?
... new colleagues needed days, not weeks, to become fully operational?
This isn't a vision of the future – it's what modern sales should look like.
Especially in companies dealing with fast-moving products, complex structures, and rising demands in FMCG marketing.
🚀 That’s where I come in.
I help companies and sales teams rethink their processes – not in theory, but in real-world implementation.
Together, we build systems that:
✅ Are clear – so everyone knows what to do
✅ Work digitally – no more Excel chaos or paper trails
✅ Are measurable – using KPIs that drive decisions
✅ Run automatically – giving your team time to focus on real customer relationships
Whether you're managing multiple FMCG brands, negotiating with retail chains as a key account manager, or supporting point-of-sale activities in the field – I build structures that ease your workload and increase impact.
Human, measurable, and sustainable.
💼 SERVICES
Strategic Sales Consulting
We’ll develop a tailored sales strategy that fits your market, target groups and internal resources. Practical, scalable, and results-driven.
Automation & Digital Tools
We bring structure to your CRM, automate routine tasks, and free up time for what really matters: selling – supported by smart tools and AI-based workflows.
KPI-Based Sales Management
We define the right metrics, establish effective reporting, and turn your sales performance into something you can actually control.
Sales Training & Coaching
Custom training programs for teams, leaders, or individuals – focused on modern acquisition, client management, and digital selling.
Lead Generation & Pipeline Development
We support you in systematically acquiring new customers – whether via inbound, outbound, digital or traditional methods.
🏭 INDUSTRIES
Wherever products are sold, placed or promoted – we create efficient, effective sales processes.
Our strongest areas include:
- Consumer goods & retail
- Production & brand manufacturers
- Grocery retail & drugstores
- Craft businesses with product sales
- E-commerce & omnichannel setups
- Real estate & service providers with a sales focus
🌍 Who we also work with
My methods are cross-industry and adaptable to many environments:
- Public institutions & education
- Real estate, trade & administration
- Manufacturing & industrial sectors
- Agencies & business services
From the Field – Real Stories of Sales Transformation
Every company faces its own challenges. Sometimes it’s a lack of structure, sometimes missing tools – often both.
The following case studies show how we’ve created clarity, modernized processes, and delivered real results.
Cross-industry, but always tailored to the situation.
🧴 1. A Beverage FMCG Brand – Mid-Sized Company
"We have a great product – but no one sees it."
A well-established beverage brand was preparing for a relaunch. The product had been reformulated, the design updated, and the marketing budget approved.
What was missing? Success at the point of sale.
The field sales team was motivated, but everyone worked with their own approach. There were no standardized pitch guidelines, no centralized customer data, and no clear processes for follow-ups.
The marketing campaign was running, but sales had no access to promotional data or POS materials. Communication with retailers was fragmented – and potential listings failed due to poor timing or lack of follow-up.
Our solution:
We analyzed and restructured the entire sales process. A centralized AI-powered CRM was implemented, including automated follow-up workflows and clearly defined responsibilities. Sales conversations were prepared using real customer data, and automated onboarding created a unified voice in the market.
Within weeks, the pipeline became transparent, the team was relieved – and for the first time, new listings delivered trackable conversion rates.
Today, sales is no longer just fieldwork – it's a controlled value chain.
🍫 2. A Global Corporation – Food Industry
"We have million-dollar budgets – but no clear direction in sales."
A global food corporation spends millions annually on media plans, product innovation, and market research.
At the same time, key account and field teams struggle with fragmented data, unclear responsibilities, and inefficient workflows.
Campaigns, promotions, and trade activities often run uncoordinated. There’s no consistent reporting between field sales, HQ, and retail partners. Every department operates in silos – decisions take too long, and opportunities slip by.
Our solution:
We introduced a modern, unified sales management structure – including a digital KPI dashboard, centralized planning tools for retail, and binding standards for campaign execution.
The game changer?
We started sharing key performance data with the increasingly well-educated team – so everyone understood the “why” behind their daily actions.
AI tools were integrated for visit preparation, market analysis, and team communication – tailored to the real needs of the staff in the field.
Leadership was trained to work with real-time data, make fact-based decisions, and allocate resources more effectively.
The result:
A significantly improved information flow, clear ownership, and a sales organization that now operates with speed, precision, and measurable impact – even within a complex corporate structure.
The true bottleneck? Convincing senior management.
🏢 3. A Property Management Firm – Service & Administration
"We work hard – but always in reactive mode."
A well-established property management company was overseeing thousands of residential and commercial units. The employees were reliable, clients generally satisfied – but internally, the team was under constant pressure, with communication bottlenecks and hallway decisions.
Requests sat unanswered too long, tenders were completed in a rush, and new clients couldn’t be proactively acquired – simply because day-to-day operations left no breathing room.
Sales activities were completely uncoordinated:
No centralized client database, no transparent lead tracking, no structured acquisition process, and no automated communication. Everyone used their own “system.”
Our solution:
We began by analyzing daily routines: Where does time get lost? Which processes are duplicated? Where is structure missing?
We then implemented a centralized AI-driven system to manage customer and property inquiries, automated the initial communication steps, and restructured the proposal process – with templates, clear role distribution, and CRM integration.
In parallel, we developed a reporting system that provided real-time visibility: What’s pending? Who is responsible? Where are the blockers?
After just a few months, the change was tangible:
Response times dropped, satisfaction among tenants and owners increased – and for the first time in years, the company was able to actively acquire new properties again.
We also established a modern leadership and personnel culture, aligned with the expectations and challenges of today’s working world.
Online Meet-Up!
You can read a lot. But sometimes, a short conversation says more than a hundred slides.
Whether you have a concrete challenge, just want to explore possibilities, or need a fresh perspective – let’s talk.
Book a free, no-obligation video call. 15–30 minutes. Focused, honest, personal.