Our Services 

Product Screening, Optimization & In-Store Marketing Concept

Before any product reaches the shelf, we ensure it's ready to succeed.
 We evaluate your product’s fit for the DACH retail landscape – from packaging compliance to pricing and product positioning.



What we do:

  • Product Fit Analysis – Is your product ready for German retail expectations in taste, format, and packaging?
  • Regulatory & Label Check (by external Partners) – Compliance with local food law, recycling, labeling, and legal claims.
  • Price & Margin Alignment – Optimizing your pricing structure to meet retail expectations and ensure profitability.
  • In-Store Marketing Concept – Tailored ideas for shelf presence, shopper appeal, and first-moment-of-truth activation.


Outcome: A refined product + a clear, local-market-ready value proposition.

Category Management & POS Strategy

Your product isn’t listed in isolation – it must fit within a category logic that resonates with buyers and shoppers alike.



Key Elements:

  • Placement Strategy – Identifying the optimal shelf location, surrounding products, and in-store logic to maximize visibility and rotation.
  • Retailer Alignment – Adapting your category story to meet the goals of individual retailers (e.g., discount vs. premium chains).
  • In-Store Promotion – Strategic use of displays, on-pack promotions, limited-time offers, and sampling to drive trial and sales.
  • Cross-Selling Concepts – Leveraging adjacencies and bundle offers to integrate your product into shopping missions.



Goal: Not just to be on the shelf – but to perform on the shelf.


KPI Definition & Success Monitoring Framework

A successful market entry is not a one-time event – it's a process that needs continuous monitoring and adjustment.



What we provide:

  • Customized KPI Framework – Aligned with your brand goals and retail channel dynamics.
  • Example KPIs:
    • Sell-in / Sell-out
    • Listing breadth & shelf share
    • Promotion uplift & ROI
    • Distribution build-up over time
    • POS execution compliance
  • Dashboard & Tracking Guide – Practical templates and tools for regular performance reviews.
  • Partner Check-ins – Coordinated performance updates across logistics, field sales, marketing, and retailers.




Result: Full transparency and actionable insights to steer your brand’s growth post-launch.


From value creation to pricing – smart solutions that pay off.