Our Services
Product Screening, Optimization & In-Store Marketing Concept
Before any product reaches the shelf, we ensure it's ready to succeed.
We evaluate your product’s fit for the DACH retail landscape – from packaging compliance to pricing and product positioning.
What we do:
- Product Fit Analysis – Is your product ready for German retail expectations in taste, format, and packaging?
- Regulatory & Label Check (by external Partners) – Compliance with local food law, recycling, labeling, and legal claims.
- Price & Margin Alignment – Optimizing your pricing structure to meet retail expectations and ensure profitability.
- In-Store Marketing Concept – Tailored ideas for shelf presence, shopper appeal, and first-moment-of-truth activation.
Outcome: A refined product + a clear, local-market-ready value proposition.
Category Management & POS Strategy
Your product isn’t listed in isolation – it must fit within a category logic that resonates with buyers and shoppers alike.
Key Elements:
- Placement Strategy – Identifying the optimal shelf location, surrounding products, and in-store logic to maximize visibility and rotation.
- Retailer Alignment – Adapting your category story to meet the goals of individual retailers (e.g., discount vs. premium chains).
- In-Store Promotion – Strategic use of displays, on-pack promotions, limited-time offers, and sampling to drive trial and sales.
- Cross-Selling Concepts – Leveraging adjacencies and bundle offers to integrate your product into shopping missions.
Goal: Not just to be on the shelf – but to perform on the shelf.
KPI Definition & Success Monitoring Framework
A successful market entry is not a one-time event – it's a process that needs continuous monitoring and adjustment.
What we provide:
- Customized KPI Framework – Aligned with your brand goals and retail channel dynamics.
- Example KPIs:
- Sell-in / Sell-out
- Listing breadth & shelf share
- Promotion uplift & ROI
- Distribution build-up over time
- POS execution compliance
- Dashboard & Tracking Guide – Practical templates and tools for regular performance reviews.
- Partner Check-ins – Coordinated performance updates across logistics, field sales, marketing, and retailers.
Result: Full transparency and actionable insights to steer your brand’s growth post-launch.
